S.M.A.R.T. Business Exit Advantage
Selling your business is the biggest financial move of your life.
For you, it’s a once-in-a-lifetime event. For professional buyers, it’s just Tuesday.
That’s the problem. Owners step into the arena thinking it’s about simply finding a buyer. In reality, they’re up against seasoned acquirers – private equity firms, strategic buyers, and investment groups – who buy companies for a living. They know the playbook. They know the pressure points. And they win more often than not.
This book changes that.
SMART Exit Advantage gives you the framework to prepare, position, and protect yourself before ever stepping to the table. You’ll learn:
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Why 70–80% of businesses that go to market never sell—and how to avoid being one of them.
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How professional buyers think, negotiate, and retrade—and what you can do to counter their moves.
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The 5 phases of a deal, and the strategies that keep momentum alive from first conversation to close.
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How to strengthen your company’s value drivers so you attract serious acquirers, not tire-kickers.
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The mindset shift every owner must make: selling once like the pros who buy all the time.
Whether you’re 3 years out or 3 months away, this book gives you the strategic advantage you need. Think of it as your playbook for the ultimate game of strategy – the one that determines how your entrepreneurial story ends.
Paul Evan has spent nearly three decades in the high-stakes world of mergers and acquisitions, guiding business owners through one of the most pivotal moments of their lives – the decision to sell. With 21 years of M&A experience, he has advised, negotiated, and structured deals that helped owners not just exit, but exit well.
An entrepreneur at heart, Paul launched his first business – a fitness center – at the age of 20. Since then, he has owned or partnered in nine different companies, giving him firsthand knowledge of the challenges and triumphs that come with building, scaling, and eventually selling a business. This rare combination of personal experience and professional expertise allows him to connect with owners not just as an advisor, but as someone who has been in their shoes.
Beyond the boardroom, Paul is a seasoned international speaker, known for blending practical insight with a dynamic, engaging style. He has spoken to audiences across the globe, equipping entrepreneurs, executives, and advisors with strategies for growth, value creation, and successful exits.
Through his work with the SMART Exit Framework, Paul continues his mission: helping business owners prepare, position, and profit – ensuring that when the time comes, they don’t just sell their company, they finish strong.
